CONWAY FORD
August 26, 2004
Dear Buzz,
It is my
pleasure to take a moment to thank you for the jingle you
and Greg Barnhill wrote for Conway Ford. It has had a
significant impact on increased sales.
Your ability to listen to my needs, and then so effectively
translate them into lyrics is uncanny.
We have had
tremendous response as a direct effect from your jingle. Our
customers and friends make frequent comments.
Again, I
extend my thanks and gratitude for a job well done. You can
be assured, we at Conway Ford, will recommend your company
every chance we get.
Barry Norman,
General Sales Manager
Southern Market
June 21, 2004
Dear
Buzz,
Thank
you so much for your patience and dedication in
creating the “As Fresh As It Gets” jingle for
Southern Market.
The
copy is right on the mark, the music is “as fresh as
it gets” and the various versions will provide
enough variety to meet our needs for the next few
years.
A
special thanks to you, personally, for taking the
time to tour the market and helping marketing gain
the approval and support of upper management. That
in itself is no small task.
Please
relay our appreciation to the lyricist, vocalists
and other very talented Nashville musicians that
lent a hand in this project.
As
much as we would like to keep BIG our little secret,
it is only fair that Southern Market provide you our
highest recommendation for anyone looking to create
a jingle for their business. Please feel free to use
me as a reference. Potential clients can contact me
at (843) 497-4901 extension 22.
We are
already receiving comments from new and repeat
customers impressed with our new commercials and we
know that this will go a long way toward building a
cohesive brand identity for the organization.
As
Southern Market grows and expands, we will
definitely look at BIG for our satellite stores and
affiliates.
Sincerely,
Lisa
Helms, Marketing Director
Southern Market and K&W Cafeterias
ODESSA ROUGHNECKS
February 10, 2004
Dear Mr. Jackson,
We here with the Odessa Roughnecks Professional
Football wanted to forward a letter of thanks to you
and your company.
Every season, we strive to present ourselves as
professionally as possible and we often spend a lot
of money and energy on radio advertising as a medium
to do so.
After the receiving and running of your jingle I
feel like we are actually making good use of the
investment in radio!
I am so pleased with quality of the piece as well as
with how easy it has been to work with you and your
staff.
The community’s perception of our franchise has
rapidly gone from the new sports team in town to the
premier sports team in town and your jingle has
played a large role in this accomplishment.
Thank you again for all of your efforts. It was our
best investment to date!
Sincerely,
Tommy Benizio, President
Odessa Roughnecks Professional Football
M-PAC ADVERTISING, INC.
October 21, 2003
Brand
Identity Group produced a wonderful jingle for Strand
Storage Centers. We were completely pleased with the
concept, lyrics, music and especially the finished product.
They completely captured the strong points we offer and
creatively applied them to a catchy jingle.
We especially like the catch line, “Things That Mean A Lot
to You Mean A Lot To Us.” We have very easily used our new
jingle to create a radio and television awareness campaign.
The managers at each of our storage locations love the new
jingle and it has tremendously increased morale.
I would strongly recommend Brand Identity Group.
Thanks guys!
Georgeanne Rice,
President
Barefoot Landing
October 16, 2003
Dear
Buzz,
I want to thank you for the quick response regarding the
Barefoot Landing jingle.
You and Greg are undoubtedly the best in your profession.
You created the perfect visual through music and lyric for
our property and I know that the exposure Barefoot Landing
receives will be outstanding.
The fact that you were able to take copy points from me one
time, drive through Barefoot Landing one time, and create a
jingle that expresses Barefoot Landing in exactly the way I
was looking for is simply amazing. You are all very talented
and I am so thankful to have had the opportunity to meet
you. You made my first experience working on a jingle so
easy and because of that you made it fun and exciting for
me.
I has been great to work with you both. Please thank Greg
and the Studio talent that are the ones that make it as
great as it is. I could not have had a better experience
during this process and I thank you very much
Sincerely,
Karen McCurry,
Marketing Director
Grand
Strand Floors, Inc.
October
2, 2003
Dear Buzz,
I have just received the disc with our new jingles and they
sound fantastic! The superb quality of the musicians, vocals
and editing gives our new jingle a sound better than many
musical artists on the radio today. You have delivered a
first quality, powerful marketing tool that will effectively
strengthen our brand and increase our sales.
As you know, I
had some uncertainty about a jingle from BIG because of the
investment required. Your enlightening presentation and
confidence in your product sold me on the idea. The whole
process from beginning to end was handled very
professionally and your creative effort was inspiring. Our
new slogan, “We’re Everything Under You” is an incredible
line that is etched in your mind once heard. I am very
pleased with you, Brand Identity Group, and our new jingle.
I want to
thank you for convincing me to invest in my business by
purchasing a jingle from BIG and for starting Grand Strand
Floors, Inc. on the path to better brand awareness and
increased sales. Please feel free to use my story in your
sales presentation or me as a reference. I can assure you I
only have good things to say about Brand Identity Group and
will be more than happy to talk about my experience.
Respectfully
yours,
James Brophy,
Vice
President of Sales
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